YOU CAN RUN BUT YOU CAN’T HIDE Until a few years ago, the watchdog groups such as the Ralph Naders of the world tended to be sideline fanatics who often appealed to the fringe.  But gone are the days of company mis-steps or ugly baggage getting buried in the customer call center. Today’s brands are tested on a very public stage.  [...]

2017-05-23T12:17:33-05:00July 22nd, 2014|1 Comment

The Death of the Brand Manager

For decades, a handful of large, brand monarchs ruled marketing empires, controlling the message, the airwaves and the channels. But now, consumers have broken through the gates and small brands are starting to win this game of thrones. The innovative, no name brands that were once too small to be any real threat are becoming [...]

2017-05-23T12:17:33-05:00July 21st, 2014|1 Comment