SPOTIFY’s THANK YOU … Clever or Creepy?

As Spotify dominates personalization with its rockin' Discover algorithm, the brand is now sharing a little bit of "you" with your neighbors.  "Dear person who played "Sorry" 42 times on Valentines Day - What did you do?"  Are these geo-targeted reveals personalization at its finest? Or insights gone too far? Gotta hand it to the brand [...]

2017-05-23T12:17:23-05:00November 30th, 2016|0 Comments

The Pandora Rebrand: Should Spotify be worried?

Pandora's announcement of a rebrand came out with a high-vibe video, bold new colors, and "surprising unexpected discoveries."  But sadly, no one showed up to the Pandora party because the whole effort came off as contrived, over-marketed and outdated to edgy music fans who hold the bar at Spotify, Soundcloud, Apple Music, and Tidal.  The only guest who [...]

2017-05-23T12:17:25-05:00November 11th, 2016|0 Comments