You heard me. Podcasts are about as hot as The Walking Dead. Making a raging comeback, revolutionizing the old medium with high quality production, juicy story-telling, and attracting droves of young, new listeners, Podcasts are a marketing field covered with untouched snow. Is it even possible? New terrain? Three Big Reasons to Pay Attention: 1. [...]
Reebok’s new inspirational chicken isn’t the only brand hitting the open range. All our brands today are being faced with the choice to hide in the coop or jump into a new world, one that changes daily, faster than we can catch up. But there’s a difference between brands that take the leap and those [...]
http://www.youtube.com/watch?v=VlOxlSOr3_M When viewers can see themselves in the story, there's nothing more compelling. This viral prank drove an old cult horror into present day by unveiling a modern day "Carrie" at a NYC coffee shop. Right timing (pre-Halloween) + everyday setting + unexpected surprise = over 36MM views in less than a week.