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Back from the Dead: PODCASTING!

  You heard me. Podcasts are about as hot as The Walking Dead. Making a raging comeback, revolutionizing the old medium with high quality production, juicy story-telling, and attracting droves of young, new listeners, Podcasts are a marketing field covered with untouched snow. Is it even possible? New terrain? Three Big Reasons to Pay Attention: 1. [...]

2017-01-12T11:48:03-06:00January 27th, 2015|2 Comments

Is your Brand a Survivor or Roadkill?

Reebok’s new inspirational chicken isn’t the only brand hitting the open range. All our brands today are being faced with the choice to hide in the coop or jump into a new world, one that changes daily, faster than we can catch up. But there’s a difference between brands that take the leap and those [...]

2017-05-23T12:17:33-05:00January 14th, 2015|0 Comments

Storytelling at its best

http://www.youtube.com/watch?v=VlOxlSOr3_M When viewers can see themselves in the story, there's nothing more compelling.  This viral prank drove an old cult horror into present day by unveiling a modern day "Carrie" at a NYC coffee shop.  Right timing (pre-Halloween) +  everyday setting + unexpected surprise = over 36MM views in less than a week.

2017-05-23T12:17:36-05:00October 14th, 2013|0 Comments