A New Shell or Oily and Slick?

A pretty bold make-over for SHELL!   With its hot new music video,The ‘Best Day of My Life,’ featuring the combined talents of Jennifer Hudson, Steve Aoki, Pixie Lott, Luan Santana, Yemi Alade and Tan WeiWei, SHELL is repositioning itself from slick and oily to fresh and "energetically" on-trend.  The song is being downloaded and streamed on [...]

2017-05-23T12:17:25-05:00November 11th, 2016|0 Comments

YOU CAN RUN BUT YOU CAN’T HIDE Until a few years ago, the watchdog groups such as the Ralph Naders of the world tended to be sideline fanatics who often appealed to the fringe.  But gone are the days of company mis-steps or ugly baggage getting buried in the customer call center. Today’s brands are tested on a very public stage.  [...]

2017-05-23T12:17:33-05:00July 22nd, 2014|1 Comment