Adust yourself, Hanes

While Hanes is still overtly targeting men with Michael Jordan and lingering on the age-old "we-removed-itchy-tags" functional message to support their comfort "leadership", Saxx Underwear flips comfort on its head for the consumer living in 2013.  With an emotional appeal highly relevant to women, Saxx ladders male underwear discomfort up to the all too familiar [...]