Forget the Trends: Go for the Riptides

The emerging generation's penchant for authentic expression combined with an insatiable appetite for challenging entrenched beliefs will only increasingly disrupt established categories.  But the brands that can harness these undercurrents, rather than chase the sterling horizons of aspirational fantasy, will carry the torches. As trends take hold and belief systems become seemingly embraced, powerful riptides form, creating compelling opportunities to stimulate engagement and connection.  These portals [...]