marketing

WHY DO SOME BRANDS GET ALL THE LOVE?

HELLO, LOVER As the purveyors of emotional connection, it’s quizzical as to why so many marketers seem intent on leaving consumers’ hearts on the table. More sign-ups, more followers, more foot traffic, more clicks ... where's the romance? The foreplay? Whether it’s your target audience or one of your most fervent loyalists – consumers [...]

2018-02-16T20:00:57-06:00February 4th, 2018|0 Comments

WE’RE NOT IN KANSAS ANYMORE

THE 10 NEW RULES OF BRAND BUILDING For decades, a single brand monarch ruled the large brand empires, controlling the message, the airwaves, and the channels.  But now, consumers have broken through the gates and are redefining the rules. Today’s brand-building game is played in an open, unpredictable arena where very few rules govern [...]

2018-02-04T12:19:29-06:00January 16th, 2018|0 Comments

THE NEW WAY TO WOW

HAIL TO THE NEW PRODUCT TEAMS! The Corporate Innovators! The magicians who preside over the annual unveiling of the BIG annual news ...  the BIG reveal. The salvation of next year’s business plan. The main event at the annual Sales Meeting. Wait.  Stop.  Annual? Here’s a Not-So-Newsy Newsflash: you can’t wait a year for news anymore. [...]

2018-01-16T17:58:34-06:00October 10th, 2017|0 Comments

PUMPKIN SPICE: TREAT or TRICK?

  WHAT IS UP WITH THE PUMPKIN SPICE CRAZE? What is it that makes consumers wild for anything Pumpkin Spice? For some brands, it's a natural offering. Starbucks ignited the fad with its PSL, an instant and ownable hit.  But what about everyone else?  From Pringles to Pop Tarts, Burt’s Bees to Beer … [...]

2017-10-09T13:57:56-05:00September 18th, 2017|0 Comments

ARE YOU POP-UP READY?

Everything's Popping! Free Range Brands have figured out a whole new way to connect with consumers that isn't confined to "online" or "retail." Transcending convention, they are increasingly using pop-ups to create high-touch experiences to humanize, connect, and showcase their personalities.  By the end of 2016, the pop-up industry was already valued at $50 billion. [...]

2017-10-09T13:58:38-05:00August 24th, 2017|0 Comments

HOW MERRIAM WEBSTER MASTERED SOCIAL MEDIA

In a world where acronyms are favored over sentences, expressions are being replaced with images, and words r shrinking 2 the need-2-have letters, how'd you like to be in charge of bringing the DICTIONARY into the conversation?   Well, if you're the folks at Merriam-Webster, you give out free samples!  And because of that, Merriam-Webster [...]

2018-05-12T16:44:48-05:00August 7th, 2017|1 Comment

MAIL CHIMP SPARKS CURIOUSITY ACROSS THE WEB

Mail Shrimp? Kale Limp? Jail Blimp?  The popular newsletter creation service decided to play on its name to ignite a curiosity far and wide. From bizarre short films called Mail Shrimp, Jail Blimp and Kale Limp to apps, fictitious websites and skin care regimens (WhaleSynth,  NailChamp, and SnailPrimp), the brand is engaging niche audiences [...]

2017-05-23T12:17:20-05:00February 24th, 2017|0 Comments

K IS FOR KINDNESS … A 2017 Top Trend for Kids?

Despite the divisive chatter that grown-ups have been modeling lately, at least parents and kid-focused communities can agree that we want our children to behave better than we are.  So, the silver lining in this tumultuous time we're living in is that KINDNESS is shaping up to be the leading thematic trend for Kids in 2017. Sesame [...]

2017-05-23T12:17:20-05:00February 9th, 2017|0 Comments

“CODED COUTURE?” H&M & Google pair up to create custom “data” dresses

We all know Google's tracking our every step, and now that data is being used to create one-of-a-kind attire. A new take on customization, Google, in partnership with H&M's digital design house, Ivyrevel, will create a dress bedazzled with the routes you take throughout your week.  Yes! A wearable, personalized Google Map!  So, now, if your life wasn't [...]

2017-05-23T12:17:20-05:00February 9th, 2017|0 Comments

BEST WISHES, LOVE DOMINO’S. The Domino’s Gift Registry is finally here.

The greatest Free Range Brands show up where you'd least expect to find them.  But upon reflection, you might wonder what took them so long to get there. Pizza and weddings don't go together ....  but Domino's and wedding gifts? Why the hell not? Domino's knows how to elevate pizza to iconic moments, and now, [...]

2017-05-23T12:17:20-05:00February 9th, 2017|0 Comments