Ikea: New Reality TV

Few brands have been groped by the brand-jackers more than IKEA.  And in the past 2 years, IKEA has done a Free Range 180 and learned the hard way how to embrace the Free Range love. From original www.IKEAhackers.net to the latest Kanye hacks, now HIKEA is raising the bar for IKEA to live on the Free [...]

2017-05-23T12:17:28-05:00November 10th, 2016|0 Comments

Hijacking IKEA and the Benefits of Brand-Jacking

Today’s brands are being challenged to interact with consumers in ways that can range anywhere from uncomfortable to illegal. And while most of our brands were built off the Soup Nazi model of marketing (we make - you buy!), today’s consumer expects a seat at the table. This past year, it was IKEA’s turn to decide how [...]

2017-05-23T12:17:33-05:00January 20th, 2015|0 Comments