Hot Pockets’ Bold New Target, Occasion

http://www.youtube.com/watch?v=NAgy-ovDbsM When most CPG companies would have focused on the functional “new and improved” premium ingredients, Nestle makes a bold move and goes directly for the emotional appeal to the largely ignored stoner cohort for the high-opportunity, late night munchie occasion.  Hot Pockets has steadily worked to create an authentic core of a hip, edgy [...]