http://www.youtube.com/watch?v=LgEdZvfg_sA Benjamin Moore jumped into prankvertising with a great creative concept that garnered some decent momentum. But sadly, the brand missed the opportunity to link the creative to the message (UltraSpec 500 goes on fast) and/or leave the viewer with an emotional connection to the Benjamin Moore brand. It's great to see some big brands [...]
http://www.youtube.com/watch?v=VlOxlSOr3_M When viewers can see themselves in the story, there's nothing more compelling. This viral prank drove an old cult horror into present day by unveiling a modern day "Carrie" at a NYC coffee shop. Right timing (pre-Halloween) + everyday setting + unexpected surprise = over 36MM views in less than a week.