CPG companies

WHY DO SOME BRANDS GET ALL THE LOVE?

HELLO, LOVER As the purveyors of emotional connection, it’s quizzical as to why so many marketers seem intent on leaving consumers’ hearts on the table. More sign-ups, more followers, more foot traffic, more clicks ... where's the romance? The foreplay? Whether it’s your target audience or one of your most fervent loyalists – consumers [...]

2018-02-16T20:00:57-06:00February 4th, 2018|0 Comments

WE’RE NOT IN KANSAS ANYMORE

THE 10 NEW RULES OF BRAND BUILDING For decades, a single brand monarch ruled the large brand empires, controlling the message, the airwaves, and the channels.  But now, consumers have broken through the gates and are redefining the rules. Today’s brand-building game is played in an open, unpredictable arena where very few rules govern [...]

2018-02-04T12:19:29-06:00January 16th, 2018|0 Comments

THE NEW WAY TO WOW

HAIL TO THE NEW PRODUCT TEAMS! The Corporate Innovators! The magicians who preside over the annual unveiling of the BIG annual news ...  the BIG reveal. The salvation of next year’s business plan. The main event at the annual Sales Meeting. Wait.  Stop.  Annual? Here’s a Not-So-Newsy Newsflash: you can’t wait a year for news anymore. [...]

2018-01-16T17:58:34-06:00October 10th, 2017|0 Comments

PUMPKIN SPICE: TREAT or TRICK?

  WHAT IS UP WITH THE PUMPKIN SPICE CRAZE? What is it that makes consumers wild for anything Pumpkin Spice? For some brands, it's a natural offering. Starbucks ignited the fad with its PSL, an instant and ownable hit.  But what about everyone else?  From Pringles to Pop Tarts, Burt’s Bees to Beer … [...]

2017-10-09T13:57:56-05:00September 18th, 2017|0 Comments

ARE YOU POP-UP READY?

Everything's Popping! Free Range Brands have figured out a whole new way to connect with consumers that isn't confined to "online" or "retail." Transcending convention, they are increasingly using pop-ups to create high-touch experiences to humanize, connect, and showcase their personalities.  By the end of 2016, the pop-up industry was already valued at $50 billion. [...]

2017-10-09T13:58:38-05:00August 24th, 2017|0 Comments

HOW MERRIAM WEBSTER MASTERED SOCIAL MEDIA

In a world where acronyms are favored over sentences, expressions are being replaced with images, and words r shrinking 2 the need-2-have letters, how'd you like to be in charge of bringing the DICTIONARY into the conversation?   Well, if you're the folks at Merriam-Webster, you give out free samples!  And because of that, Merriam-Webster [...]

2018-05-12T16:44:48-05:00August 7th, 2017|1 Comment

The Secret to Being a Bro

So what's their secret? Bro Milk. That’s right. But could Bro Milk actually be killing our Bros? Organic Valley’s Organic Fuel, made from real Organic Valley milk, has launched a PSA to help Save the Bros: https://www.youtube.com/watch?v=ewBG_jmMI40 Let the Milk Wars begin Starting with the last decade's all-out assault on Dairy, old school milk [...]

2017-05-23T12:17:33-05:00February 18th, 2015|0 Comments

Back from the Dead: PODCASTING!

  You heard me. Podcasts are about as hot as The Walking Dead. Making a raging comeback, revolutionizing the old medium with high quality production, juicy story-telling, and attracting droves of young, new listeners, Podcasts are a marketing field covered with untouched snow. Is it even possible? New terrain? Three Big Reasons to Pay Attention: 1. [...]

2017-01-12T11:48:03-06:00January 27th, 2015|2 Comments

Hijacking IKEA and the Benefits of Brand-Jacking

Today’s brands are being challenged to interact with consumers in ways that can range anywhere from uncomfortable to illegal. And while most of our brands were built off the Soup Nazi model of marketing (we make - you buy!), today’s consumer expects a seat at the table. This past year, it was IKEA’s turn to decide how [...]

2017-05-23T12:17:33-05:00January 20th, 2015|0 Comments

Hot Pockets’ Bold New Target, Occasion

http://www.youtube.com/watch?v=NAgy-ovDbsM When most CPG companies would have focused on the functional “new and improved” premium ingredients, Nestle makes a bold move and goes directly for the emotional appeal to the largely ignored stoner cohort for the high-opportunity, late night munchie occasion.  Hot Pockets has steadily worked to create an authentic core of a hip, edgy [...]

2017-05-23T12:17:36-05:00October 9th, 2013|1 Comment