Chipotle

Hinge: Chipotle Scarecrow for Dating?

Hinge, the new "relationship app" is promising to reinvent online dating by offering an overhaul of functionality that feels more organic than modern day swiping.  The new video hearkens to the Chipotle Scarecrow dystopian future of how and what we eat, by presenting a similar state of human relationships. Hinge promises to take us back to the way things [...]

2017-05-23T12:17:25-05:00November 11th, 2016|0 Comments

The Truth Behind a Bad-Ass Brand

Today’s brands are in the throes of a mid-life crisis.  Let’s face it – traditional brands were simply not engineered to have purpose or passion – they were created in the problem/solution era of brand development. So, how does a corporate brand, often void of backstory, purpose and dimension, create a narrative that rivals [...]

2017-05-23T12:17:33-05:00August 7th, 2016|0 Comments

The Truth Behind a Bad-Ass Brand

Today's brands are in the throes of a mid-life crisis.  Let's face it - traditional brands were simply not engineered to have purpose or passion - they were created in the problem/solution era of brand development. So, how does a corporate brand, often void of backstory, purpose and dimension, create a narrative that rivals the [...]

2017-05-23T12:17:33-05:00July 9th, 2014|1 Comment