Brand

Back from the Dead: PODCASTING!

  You heard me. Podcasts are about as hot as The Walking Dead. Making a raging comeback, revolutionizing the old medium with high quality production, juicy story-telling, and attracting droves of young, new listeners, Podcasts are a marketing field covered with untouched snow. Is it even possible? New terrain? Three Big Reasons to Pay Attention: 1. [...]

2017-01-12T11:48:03-06:00January 27th, 2015|2 Comments

Hijacking IKEA and the Benefits of Brand-Jacking

Today’s brands are being challenged to interact with consumers in ways that can range anywhere from uncomfortable to illegal. And while most of our brands were built off the Soup Nazi model of marketing (we make - you buy!), today’s consumer expects a seat at the table. This past year, it was IKEA’s turn to decide how [...]

2017-05-23T12:17:33-05:00January 20th, 2015|0 Comments

YOU CAN RUN BUT YOU CAN’T HIDE

http://www.youtube.com/watch?v=qhbliUq0_r4 Until a few years ago, the watchdog groups such as the Ralph Naders of the world tended to be sideline fanatics who often appealed to the fringe.  But gone are the days of company mis-steps or ugly baggage getting buried in the customer call center. Today’s brands are tested on a very public stage.  [...]

2017-05-23T12:17:33-05:00July 22nd, 2014|1 Comment

Benjamin Moore: Missed Opportunity

http://www.youtube.com/watch?v=LgEdZvfg_sA Benjamin Moore jumped into prankvertising with a great creative concept that garnered some decent momentum.  But sadly, the brand missed the opportunity to link the creative to the message (UltraSpec 500 goes on fast) and/or leave the viewer with an emotional connection to the Benjamin Moore brand. It's great to see some big brands [...]

2017-05-23T12:17:36-05:00November 5th, 2013|0 Comments