Today’s brands are being challenged to interact with consumers in ways that can range anywhere from uncomfortable to illegal. And while most of our brands were built off the Soup Nazi model of marketing (we make - you buy!), today’s consumer expects a seat at the table. This past year, it was IKEA’s turn to decide how [...]
http://www.youtube.com/watch?v=VlOxlSOr3_M When viewers can see themselves in the story, there's nothing more compelling. This viral prank drove an old cult horror into present day by unveiling a modern day "Carrie" at a NYC coffee shop. Right timing (pre-Halloween) + everyday setting + unexpected surprise = over 36MM views in less than a week.