Benjamin Moore: Missed Opportunity

http://www.youtube.com/watch?v=LgEdZvfg_sA Benjamin Moore jumped into prankvertising with a great creative concept that garnered some decent momentum.  But sadly, the brand missed the opportunity to link the creative to the message (UltraSpec 500 goes on fast) and/or leave the viewer with an emotional connection to the Benjamin Moore brand. It's great to see some big brands [...]