Are you building your brand as a one-man show? Is it possible to consider that an ally, a partner, or maybe just a short-term fling might ignite a force to be reckoned with?  We know how that works on a personal level ... how about a on business level? ADIDAS & PARLEY:  BETTER TOGETHER [...]

2017-09-18T10:07:18-05:00May 22nd, 2017|0 Comments

ADIDAS: I just want your boots

The Never Follow campaign continues to tap into the cultural zeitgeist with a bold new release that continues to fuel Adidas aggressive come-from-behind rush.  Enjoy the ride. The brand has hit its stride, deftly striking a sweet spot that bridges high performance with attitudinal style.  Don't expect Adidas to slow [...]

2017-05-23T12:17:23-05:00November 30th, 2016|0 Comments

Why Adidas is Killing it

It was just a year ago when the Adidas brand was looking like a has-been as Nike and Under Armour took center stage.  Not anymore. Adidas is running fast, posting double-digit growth quarter after quarter, outpacing the growth of both brands with its Free Range appeal to Lords and Hackers.  Lords are trading on the [...]

2017-05-23T12:17:28-05:00November 10th, 2016|0 Comments