In a world where acronyms are favored over sentences, expressions are being replaced with images, and words r shrinking 2 the need-2-have letters, how'd you like to be in charge of bringing the DICTIONARY into the conversation? Well, if you're the folks at Merriam-Webster, you give out free samples! And because of that, Merriam-Webster [...]
When Free Range Brands meet, the chemistry is palpable. But when the King of Convenience marries the Goddess of Goodness, what will their future hold? A FREE RANGE MARRIAGE Whole Foods, once an alluring, captivating seductress, has matured from a young, innovative, cultural disruptor into a mature Diva who can be credited with leading the [...]
Many marketers look to their competitive set or category to inform the tone and voice of their own marketing. Look around. Who's really taking chances? Who's really standing out? More often than not, it's a sea of sameness. How distinct is your voice? COURAGE IS MANDATORY It is likely that generations of men have had [...]
Are you building your brand as a one-man show? Is it possible to consider that an ally, a partner, or maybe just a short-term fling might ignite a force to be reckoned with? We know how that works on a personal level ... how about a on business level? ADIDAS & PARLEY: BETTER TOGETHER [...]
Today's smallest brands have enormous untapped power. That power is often overlooked. (Surprisingly, it's equally overlooked by the biggest brands, too.) But when recognized, it can ignite some serious momentum, loyalty and community ... far beyond the best product-related sales pitch you can dream up. THRIVE MARKET There's great power in big vision. Driven by the desire [...]
THE BREAKOUT! THE NEW STAND When a generation of alpha-influencers mixes with full-on, instant access to information, the "new," the "first," and the "only" have incredible value. Enter The New Stand. Not the old "newsstand," mind you. The NEW STAND. What's at The New Stand? Not newspapers, junk food, and soda. But fancy snacks, cheap art, [...]
GET OUTTA DODGE! Are you spending too much time thinking about your business? It's easy to get so sucked in that we lose perspective. For your brand to be relevant, you need to be plugged into the world around you. Make some time to get outta dodge. TACO TALES BY TACO BELL "We draw [...]
Do you feel like your brand looks a little pale compared to those oh-so-desirable, saucy, young brands that are dripping with consumer appeal? How can you breathe life into your brand? GET SOME OXYGEN, FAST Take a closer look at those brands that you envy. They're actually not selling their product or service. They're selling [...]
Are you taking your brand too seriously? In this world of defining your "noble purpose," it's not hard to fall into the trap of over-thinking what your brand is really about. But in the serious times we live in, people are increasingly looking for light-hearted ways to escape. Can your brand help lighten the existential [...]
LISTEN UP! It's easy to get buried in the daily storm of tasks and mini-crises. But, good news, a nice distraction, simply doesn't demand action. And so it rarely gets much of our energy. Are we undervaluing good news? Even the smallest bit? Could good news actually be game changing for you or your business? [...]
