ARE YOU HIDING?

Many marketers look to their competitive set or category to inform the tone and voice of their own marketing. Look around. Who's really taking chances?  Who's really standing out? More often than not, it's a sea of sameness. How distinct is your voice? COURAGE IS MANDATORY It is likely that generations of men have had [...]

2017-09-18T09:48:16-05:00June 5th, 2017|0 Comments

ARE YOU ALWAYS FLYING SOLO?

Are you building your brand as a one-man show? Is it possible to consider that an ally, a partner, or maybe just a short-term fling might ignite a force to be reckoned with?  We know how that works on a personal level ... how about a on business level? ADIDAS & PARLEY:  BETTER TOGETHER [...]

2017-09-18T10:07:18-05:00May 22nd, 2017|0 Comments

FIND YOUR BRAND’S POWER

Today's smallest brands have enormous untapped power. That power is often overlooked. (Surprisingly, it's equally overlooked by the biggest brands, too.) But when recognized, it can ignite some serious momentum, loyalty and community ... far beyond the best product-related sales pitch you can dream up.   THRIVE MARKET  There's great power in big vision. Driven by the desire [...]

2017-09-18T10:08:18-05:00May 8th, 2017|0 Comments

GET NEW!

THE BREAKOUT! THE NEW STAND When a generation of alpha-influencers mixes with full-on, instant access to information, the "new," the "first," and the "only" have incredible value. Enter The New Stand. Not the old "newsstand," mind you. The NEW STAND. What's at The New Stand? Not newspapers, junk food, and soda.  But fancy snacks, cheap art, [...]

2017-09-18T10:08:34-05:00May 1st, 2017|0 Comments

GET OUTTA DODGE!

GET OUTTA DODGE! Are you spending too much time thinking about your business? It's easy to get so sucked in that we lose perspective. For your brand to be relevant, you need to be plugged into the world around you.  Make some time to get outta dodge.   TACO TALES BY TACO BELL "We draw [...]

2017-08-12T14:06:43-05:00April 24th, 2017|0 Comments

IS YOUR BRAND DEAD OR ALIVE?

Do you feel like your brand looks a little pale compared to those oh-so-desirable, saucy, young brands that are dripping with consumer appeal? How can you breathe life into your brand? GET SOME OXYGEN, FAST Take a closer look at those brands that you envy. They're actually not selling their product or service. They're selling [...]

2017-08-12T14:07:37-05:00April 18th, 2017|0 Comments

LIGHTEN UP!

Are you taking your brand too seriously? In this world of defining your "noble purpose," it's not hard to fall into the trap of over-thinking what your brand is really about. But in the serious times we live in, people are increasingly looking for light-hearted ways to escape. Can your brand help lighten the existential [...]

2017-08-12T14:10:18-05:00April 10th, 2017|0 Comments

WHAT’S THE GOOD NEWS!?

LISTEN UP! It's easy to get buried in the daily storm of tasks and mini-crises. But, good news, a nice distraction, simply doesn't demand action. And so it rarely gets much of our energy. Are we undervaluing good news? Even the smallest bit? Could good news actually be game changing for you or your business? [...]

2017-08-12T14:09:32-05:00April 3rd, 2017|0 Comments

RUN WITH NEW PACKS

RUN WITH NEW PACKS Mash-up and fusion isn’t just for cuisine anymore. And your brand or business is no exception. In a world where we need to be part of an ever-evolving conversation, it’s important for your brand to roam, explore, and spread its seed, forging ties when the chemistry is natural. If you aren't running with [...]

2017-08-12T14:16:19-05:00March 27th, 2017|0 Comments

WHAT BUSINESS ARE YOU REALLY IN?

WHAT BUSINESS ARE YOU REALLY IN? To you, your brand may have quite a compelling message. But in a world of commoditization and information overload, even the most compelling message will be hard-pressed to get attention. The best way to overcome this is not to push your message out more, but to ask yourself: What [...]

2017-08-12T11:48:38-05:00March 21st, 2017|0 Comments