nicole@frb

About Nicole

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So far Nicole has created 94 blog entries.

LULULEMON’S CHIP WILSON: HE’S BACK!

2017-05-23T12:17:20-07:00 February 24th, 2017|

Fallen Angel and Lululemon Founder, Chip Wilson, is back with his antics, this time wreaking havoc on the brand in the name of shareholder value. Feeling neglected in a recent  shareholder meeting, he took his rant to the streets, buying a bus shelter ad in Vancouver that proclaims: "LULULEMON, BUY UNDER ARMOUR NOW! [...]

MAIL CHIMP SPARKS CURIOUSITY ACROSS THE WEB

2017-05-23T12:17:20-07:00 February 24th, 2017|

Mail Shrimp? Kale Limp? Jail Blimp?  The popular newsletter creation service decided to play on its name to ignite a curiosity far and wide. From bizarre short films called Mail Shrimp, Jail Blimp and Kale Limp to apps, fictitious websites and skin care regimens (WhaleSynth,  NailChamp, and SnailPrimp), the brand is engaging niche audiences [...]

K IS FOR KINDNESS … A 2017 Top Trend for Kids?

2017-05-23T12:17:20-07:00 February 9th, 2017|

Despite the divisive chatter that grown-ups have been modeling lately, at least parents and kid-focused communities can agree that we want our children to behave better than we are.  So, the silver lining in this tumultuous time we're living in is that KINDNESS is shaping up to be the leading thematic trend for Kids in 2017. Sesame [...]

“CODED COUTURE?” H&M & Google pair up to create custom “data” dresses

2017-05-23T12:17:20-07:00 February 9th, 2017|

We all know Google's tracking our every step, and now that data is being used to create one-of-a-kind attire. A new take on customization, Google, in partnership with H&M's digital design house, Ivyrevel, will create a dress bedazzled with the routes you take throughout your week.  Yes! A wearable, personalized Google Map!  So, now, if your life wasn't [...]

THE PUMPKIN & THE PANTSUIT

2017-05-23T12:17:20-07:00 January 19th, 2017|

Free Range "Lords" trade on the currency of discovering uniquely shareable and highly relevant information, ideas or creative.   Brands that create this kind of content are able to attract Lords like no other. BarrettSF and New York visual communications agency, Studio, teamed up to create some highly relevant, discoverable content in the form of [...]

FOOD DANCERS UNITE

2017-05-23T12:17:20-07:00 January 19th, 2017|

Sainsbury's, London's second largest supermarket chain, has just knocked it out of the park by connecting with Home Cooking Lovers with a rockin campaign featuring real people dancing in their own kitchens - tapping into a visceral love of home cooking well beyond the food, the source, the products or the price. Want to [...]

HACKERS BID FAREWELL TO PRESIDENT OBAMA

2017-05-23T12:17:20-07:00 January 19th, 2017|

Free Range "Hackers" are consumers who love to interact with brands.  They crave the idea of being part of the brand and they find their way in to do it.  Brands that give them access excite them. Obama's campaign for presidency ignited the Hackers like no other campaign before it.  Now that the Obama [...]

FROM BIG PHARMA TO BIG FIDO

2017-05-23T12:17:20-07:00 January 12th, 2017|

What do we really know about our pet's healthcare?  We trust our vets to keep us on track ... but are we being misled?  In the old world, where trust in authority figures reigned supreme, we defaulted to following the leader.  But in today's world of hawkish viral visibility and tenacious transparency, Big Corp. [...]