Today’s brands are in the throes of a mid-life crisis. Let’s face it – traditional brands were simply not engineered to have purpose or passion – they were created in the problem/solution era of brand development. So, how does a corporate brand, often void of backstory, purpose and dimension, create a narrative that rivals [...]
February 15, 2015 by Nicole Ertas | Leave a comment So what’s their secret? Bro Milk. That’s right. But could Bro Milk actually be killing our Bros? Organic Valley’s Organic Fuel, made from real Organic Valley milk, has launched a PSA to help Save the Bros: Let the [...]
February 11, 2015 by Nicole Ertas | Leave a comment Who would have ever thought profit driven brands and advertisers would seem more noble than our family doctors and the scientific community? Well that’s just what’s happening as this vaccination debate unfolds. In everyday consumer marketing, the veil of non-transparency has been lifted on [...]
In one swift, bold move, Kit Kat entered the Free Range arena in full throttle by branding the new Android phone, putting itself far outside its traditional marketing box. Kit Kat put its toe in the free-range waters before, challenging Oreo to a public game of TicTacToe, (reinforcing its unique form, with Kit Kat [...]
So what's their secret? Bro Milk. That’s right. But could Bro Milk actually be killing our Bros? Organic Valley’s Organic Fuel, made from real Organic Valley milk, has launched a PSA to help Save the Bros: https://www.youtube.com/watch?v=ewBG_jmMI40 Let the Milk Wars begin Starting with the last decade's all-out assault on Dairy, old school milk [...]
Who would have ever thought profit driven brands and advertisers would seem more noble than our family doctors and the scientific community? Well that’s just what’s happening as this vaccination debate unfolds. In everyday consumer marketing, the veil of non-transparency has been lifted on everything from cleaning products to food. And it didn’t just happen [...]
You heard me. Podcasts are about as hot as The Walking Dead. Making a raging comeback, revolutionizing the old medium with high quality production, juicy story-telling, and attracting droves of young, new listeners, Podcasts are a marketing field covered with untouched snow. Is it even possible? New terrain? Three Big Reasons to Pay Attention: 1. [...]
Today’s brands are being challenged to interact with consumers in ways that can range anywhere from uncomfortable to illegal. And while most of our brands were built off the Soup Nazi model of marketing (we make - you buy!), today’s consumer expects a seat at the table. This past year, it was IKEA’s turn to decide how [...]
Reebok’s new inspirational chicken isn’t the only brand hitting the open range. All our brands today are being faced with the choice to hide in the coop or jump into a new world, one that changes daily, faster than we can catch up. But there’s a difference between brands that take the leap and those [...]
http://www.youtube.com/watch?v=qhbliUq0_r4 Until a few years ago, the watchdog groups such as the Ralph Naders of the world tended to be sideline fanatics who often appealed to the fringe. But gone are the days of company mis-steps or ugly baggage getting buried in the customer call center. Today’s brands are tested on a very public stage. [...]
