Are you building your brand as a one-man show? Is it possible to consider that an ally, a partner, or maybe just a short-term fling might ignite a force to be reckoned with? We know how that works on a personal level … how about a on business level?
ADIDAS & PARLEY: BETTER TOGETHER
PARLEY is on a mission to save our oceans. More than a mission, it is a movement, embraced by a collective of artists, musicians, actors, filmmakers, fashion designers, journalists, architects, product inventors, and scientists.
And the movement is accelerating fast, not because of its noble cause, but because it is rooted in collaboration. “We believe the power for change lies in the hands of the consumer … and the power to shape this new consumer mindset lies in the hands of the creative industries.”
Enter: ADIDAS. Joining forces with the PARLEY movement, ADIDAS and PARLEY have been collaborating on creating shoes made of the very plastic that is killing our oceans. Test marketed in 2016, this month’s national launch has blown the doors off of orders, requiring ADIDAS to limit purchases to one pair per order, and elevating both brands to higher awareness.
So rather than continuing to fly solo, maybe you might find a bigger way to go and get your brand on a higher platform.
FREE RANGE TIPS
If there’s one thing the Wiki generation is teaching all of us is that we do better together. In today’s world, finding a great partnership is a click away. And the more unexpected those partnerships are, the greater they seem to inspire momentum around them. How can your brand, whether it’s a product, service or even just your own personal brand, find a partner to bring a whole new reality to life?
Lots of orphan organizations, teams, movements and future “what if’s” are already out there. This is the new model of greatness. Together, is where bigness explodes.
Your greatness may not be in working yourself harder … it just might be finding a bigger movement to collaborate with. Whoever it is, they’re waiting for your call.