RUN WITH NEW PACKS
Mash-up and fusion isn’t just for cuisine anymore. And your brand or business is no exception.
In a world where we need to be part of an ever-evolving conversation, it’s important for your brand to roam, explore, and spread its seed, forging ties when the chemistry is natural.
If you aren’t running with new packs, you just might be left behind.
Break free from the obvious. Instead, start with your purpose, your vision, or your way of thinking. What drives you to do what you do? This is where your “why” becomes the key to connecting on a different, yet powerfully relevant, level. This will free your brand to find new partners or ideas that will no longer be confined to the obvious and the expected, but will spark a natural delight for your audience.
Who would have come up with this odd couple? No one, if both beer and yoga stayed in their own lanes. But when you align self care with relaxation and a bit of fun, you might just create something called BierYoga … and watch your business become a trend that’s taking shape in Europe, Australia and the US.
Check it out: BIER YOGA