GO FOR THE HEART
Building a brand is all about building Chemistry. Capturing hearts, not minds. It’s about turning products into friends, humanizing them to become a force for connection.
HUMANIZE YOUR BRAND
How are you humanizing your brand? What inspires you about what you are creating? How does that show up in what you say, how you say it, and what you do? Elevate your personality in the choices you make and the programs you create. Challenge yourself to dial your functional messages down and your personality up.
“Our social media channels really are an online extension of the Denny’s booth.” – Denny’s
CMO John Dillon
“If you look at the content across all of our social media platforms, you’ll see that the strategy is to serve as an online extension of what you would expect to experience in our restaurants: a welcoming, comfortable place where family, friends and complete strangers can all come together and have fun conversations.”