American Eagle, also on the rebound from a public ousting of its most recent CEO, has since been a bright light in teen retail. The brand has embraced a strategy of experimentation with pop-up shops, fast-test roll-outs, speed of responsiveness, and sub-brand initiatives. The latest initiative is igniting Free Range Hackers. “Drink,” is an in-store soda bar that allows shoppers to experience the brand in ways they haven’t before. And of course, it’s set to an Instagrammable back-drop … for the shopping Lords.