Free Range “Hackers” are consumers who love to interact with brands.  They crave the idea of being part of the brand and they find their way in to do it.  Brands that give them access excite them.

Obama’s campaign for presidency ignited the Hackers like no other campaign before it.  Now that the Obama brand is ending its presidential era, Hackers are back with a one giant “hands-on” goodbye.

Agency Deep Focus, media company Now This and Giphy have collaborated to create the “World’s Largest Standing Ovation.”  The output will be a live portrait of President Obama composed of you and the world clapping. And, of course, you get your GIF to share on social media.

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