Free Range “Lords” trade on the currency of discovering uniquely shareable and highly relevant information, ideas or creative. Brands that create this kind of content are able to attract Lords like no other.
BarrettSF and New York visual communications agency, Studio, teamed up to create some highly relevant, discoverable content in the form of a book, The Pumpkin and the Pantsuit. The book is designed for parents to help children process the highly charged events of the most recent Presidential election. And, as a side, it also showcases the creative talents of both agencies in a unique content form that’s discoverable, rather than promoted.
As Lords do it, they released the book just in time for the Inauguration.
And to soothe the Free Range Hawks (those who may argue against the book), all proceeds go to the Children’s Defense Fund. So who can argue with that?
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