Retailer Kit and Ace, founded in 2014 by former Lululemon Athletica lead designer, Shannon Wilson, just released a most unexpected, but uniquely compelling holiday ad, linking the retailer to authentic emotions not uncommon for the holiday season.  This is not your typical cup of cheer.

KIT & ACE:   The age of the Norman Rockwell Christmas is nearing its end as Millennials continue to embrace a more raw, honest view of the world around them, and faux holiday cheer isn’t going to get a free pass.

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