Pandora’s announcement of a rebrand came out with a high-vibe video, bold new colors, and “surprising unexpected discoveries.”  But sadly, no one showed up to the Pandora party because the whole effort came off as contrived, over-marketed and outdated to edgy music fans who hold the bar at Spotify, Soundcloud, Apple Music, and Tidal.  The only guest who stayed was the elephant in the room asking, “what changed?”

Old school marketing at its finest is spotted quickly these days:  all signs point to something big is happening, but it’s not hard to see, nothing really is. Pandora took a rebranding lesson from Yahoo.  Free Range Road Kill.

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