Millennials are flocking to snatch up the $450 annual fee credit card prompting Chase to fuel the fire with a new three-part documentary film series directed by David Gelb, the creator and director of Chef’s Table on Netflix, and starring James Corden in the first episode. What’s the draw?  Points for travel, dining, and access to travel lounges.  What’s CHASE doing that every other point-pushing credit card isn’t?

While all other credit cards are selling on features and benefits such as points, low APR, and zero-financing, Chase laddered up to own exploration, innovation, and discovery.  This wins big with Free Range Lords.

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