This week Amazon announced its plans to open its own brick and mortar convenience stores. Some blame the category killer for killing the other category killers, but what’s a successful brand to do? We demand convenience, technology enables it, so in the end, the evolution is inevitable. The question is, who’s going to do it? Traditional grocery? Bodegas? 7/11? Not at the rate they innovate. Amazon serves consumers’ modern lifestyles, while Safeway and company expect us to serve theirs. 7/11 – you could have had it all. But now you too are about as relevant as a Yellow Cab.
Amazon continues to surprise us, yet stays authentically true. Free Range Winner.