This week Amazon announced its plans to open its own brick and mortar convenience stores.  Some blame the category killer for killing the other category killers, but what’s a successful brand to do?  We demand convenience, technology enables it, so in the end, the evolution is inevitable.  The question is, who’s going to do it?  Traditional grocery?  Bodegas? 7/11? Not at the rate they innovate. Amazon serves consumers’ modern lifestyles, while Safeway and company expect us to serve theirs.  7/11 – you could have had it all.  But now you too are about as relevant as a Yellow Cab.

Amazon continues to surprise us, yet stays authentically true.  Free Range Winner.

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