Amazon: On a Road to Dominating Concenience

This week Amazon announced its plans to open its own brick and mortar convenience stores. Some blame the category killer for killing the other category killers, but what’s a successful brand to do? We demand convenience, technology enables it, so in the end, the evolution is inevitable. The question is, who’s going to do it? Traditional grocery? Bodegas? 7/11? Not at the rate they innovate. Amazon serves consumers’ modern lifestyles, while Safeway and company expect us to serve theirs. 7/11 – you could have had it all. But now you too are about as relevant as a Yellow Cab.