A pretty bold make-over for SHELL!   With its hot new music video,The ‘Best Day of My Life,’ featuring the combined talents of Jennifer Hudson, Steve Aoki, Pixie Lott, Luan Santana, Yemi Alade and Tan WeiWei, SHELL is repositioning itself from slick and oily to fresh and “energetically” on-trend.  The song is being downloaded and streamed on Spotify, iTunes, Google Play, Pandora and Amazon.  Question is, can Royal Dutch Shell really deliver?

It’s going to take a lot more than a pretty shell to reinvent you.  But your investments in natural gas suggest you might be making a longer term pivot.  If so, Bravo!

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