Who thought this was a good idea? Oh, the same people who gave $93MM to the arts last year. Way to go, Wells Fargo. Undo all your noble acts of greatness in one thoughtless piece of creative.
After being skewered by the Hawks, Wells Fargo apologized for its big goof of throwing the arts under the bus in favor of more “respectable” careers.
At least the brand followed Free Range Branding Rule #7: Adapt. Don’t Defend.
Good recovery, Wells Fargo.
Hopefully others will learn from you.