In the face of the hottest Millennial and Gen Z apps like Snapchat and Musical.ly, Facebook is often branded as losing relevancy with the younger set. Not true. Certainly other forms of engagement are attracting attention, but Facebook continues to dominate and innovate, staying relevant and on trend. This week’s results blew the doors off expectations:  +186% in profitability vs year ago, inclusive of making huge investments in long term innovation with virtual reality, artificial intelligence, and Internet expansion.  Facebook Live continues to be hot and this week Facebook successfully launched its own, unmanned, solar-powered aircraft in its quest to expand global connectivity and bring billions of new users on board.  You’re big FB, but still flyin’ high.  Which proves again, you don’t have to be small and nimble to be Free Range.

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