Few brands have been groped by the brand-jackers more than IKEA.  And in the past 2 years, IKEA has done a Free Range 180 and learned the hard way how to embrace the Free Range love.

From original www.IKEAhackers.net to the latest Kanye hacks, now HIKEA is raising the bar for IKEA to live on the Free Range.

HIKEA is the latest youtube “documentary web series” in which people take recreational drugs and try to assemble IKEA furniture.  Each episode “introduces a new drug, new characters and a new IKEA puzzle.”

Highly worth watching, high-larious and a high five to IKEA if the brand can let it ride.


These are just your Lovers expressing themselves.  It’s all going to be OK.  Let it be.

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