Free Range Brands don’t talk about themselves … even when they have newsworthy innovation.   New Halfpops dedicates only about 10 seconds of its 3-minute launch ad to product-related information and instead ignites the Hackers by inviting them to help achieve a greater mission:  preventing the end of the world.  Inviting participation is like crack for Hackers, way more than the functional benefits of a half popped snack.  Check it out.

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