http://www.youtube.com/watch?v=5nBJ2RIW-G0

Run-away BrandThe unauthorized student video spoof of a young Adolf Hitler being run over by a Mercedes Benz C-Class,  sparked Daimler’s discontent, despite its success.  The video has gone viral with over 700,000 hits and mostly positive reaction.  Brand issue or Brand opportunity?

Share This Story, Choose Your Platform